HongJin Fur is a faux-fur company based in Hong Kong, selling an extremely wide range of fur designs. Jump took on the project to revamp their entire website, which had been untouched for an entire decade. We were also given the opportunity to create a private virtual showroom for Hongjin’s clients overseas, where they could easily order fur samples.

I designed their entire website, starting from the wireframe stage and all the way up to launching the new site. Once the site had been built, it was also a matter of combing through the content management system and working closely with the clients on user testing. 

Design and UX: Emily Yejin Wang
Front-end Development: Gary Tong
Back-end Development: Vincent Tam
Released: 2020

Page Designs

Responsive Design

Wireframe Stage - figuring out the structure and flow

Initial Page Designs